{"product_id":"20-volume-hair-developer-clairol-b000fvhrtq","title":"Clairol Professional Pure White 20 Volume Hair Developer","description":"\u003cp\u003eLooking for a 20 volume developer that mixes like a creme instead of a watery liquid? Clairol Professional Pure White 20 Volume Hair Developer is a creme developer intended for permanent colour, and it suits either a bowl-and-brush set-up or a bottle. Twenty volume is the normal-lift strength in this range, sitting above the gentle 10 volume and below the extra lift of 30 volume, so it fits a broad spread of permanent colour steps. It is aimed at at-home colourists and salon-adjacent shoppers who want a developer that stirs in evenly and stays where it is placed.\u003c\/p\u003e\u003ch2\u003eVolume guide: where 20 volume sits in the Pure White range\u003c\/h2\u003e\u003cp\u003ePicture the three strengths as steps on one scale. Ten volume is the gentlest option, 20 volume covers the everyday middle, and 30 volume delivers the most lift in this range. That middle position is why 20 volume is so often the bottle reached for when a permanent colour needs a standard amount of lift rather than the smallest or the largest change. Because the label reads Pure White 20 Volume, the strength is easy to confirm before you start mixing, which helps if you keep more than one developer on the shelf.\u003c\/p\u003e\u003ch2\u003eMixing and application with this developer\u003c\/h2\u003e\u003cp\u003eNo mixing ratio appears in the product information, so work from the ratio printed on your colour packaging and on the developer bottle itself. In practice: measure the colour first, add developer to the stated ratio, then stir until the mixture looks uniform. The creme texture keeps that step simple whether you are working in a bowl or a bottle.\u003c\/p\u003e\u003ch2\u003eHow the creme texture behaves during a colour service\u003c\/h2\u003e\u003cp\u003eTexture is what most people notice first. This developer is creme rather than watery, so it holds together as you stir it into permanent colour, making it easier to judge whether everything is fully combined before you begin. That same body means it works with either method named in the product information: bowl and brush, or bottle. A bowl-and-brush set-up gives more control at the roots and along part lines, while a bottle is handy for quick, even saturation through longer lengths. Either way, the creme consistency keeps the mixture where you place it rather than running down the neck or past the hairline. If you are accustomed to thinner liquids, expect a slightly heavier mix that stays workable through a normal application window.\u003c\/p\u003e\u003ch2\u003ePairing this developer with permanent colour\u003c\/h2\u003e\u003cp\u003eThis product is made for use with permanent colours. It is not positioned as a lightener or a toner, so the pairing to plan for is a permanent colour formulae. The creme consistency helps colour and developer blend into an even mixture, which supports a consistent finished look from root to end.\u003c\/p\u003e\u003ch2\u003eFacts at a glance\u003c\/h2\u003eAttributeDetailBrandClairol ProfessionalProductPure White Hair DeveloperVolume20 volume (normal lift)FormatCreme consistencyIntended useDesigned for use with permanent coloursApplicationBowl and brush, or bottleRange strengths10 volume gentle lift, 20 volume normal lift, 30 volume extra lift\u003ch2\u003eCommon questions about 20 volume developer\u003c\/h2\u003e\u003ch3\u003eWhich volume is this bottle, and what should I pair it with?\u003c\/h3\u003e\u003cp\u003eIt is a 20 volume developer, which the product information describes as the normal-lift strength, and it is designed for use with permanent colours.\u003c\/p\u003e\u003ch3\u003eIs it a creme or a clear liquid?\u003c\/h3\u003e\u003cp\u003eThe consistency is creme, which the product information notes as ideal for bowl-and-brush or bottle application.\u003c\/p\u003e\u003ch3\u003eHow does 20 volume stack up against 10 and 30 volume?\u003c\/h3\u003e\u003cp\u003eThe range is set out as 10 volume for gentle lift, 20 volume for normal lift and 30 volume for extra lift. This bottle is the 20 volume option.\u003c\/p\u003e\u003ch3\u003eDoes it list ammonia or parabens?\u003c\/h3\u003e\u003cp\u003eThe product information supplied does not say whether this developer contains ammonia or parabens. Check the bottle label for the full ingredient listing.\u003c\/p\u003e\u003cp\u003eWorth keeping a bottle on the shelf so the strength you need is ready when you mix your next permanent colour step.\u003c\/p\u003e","brand":"Clairol Professional","offers":[{"title":"Default Title","offer_id":49314326741175,"sku":null,"price":51.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/2818\/0663\/files\/619UTHPpW_L.jpg?v=1791549947","url":"https:\/\/skinhanok.com\/products\/20-volume-hair-developer-clairol-b000fvhrtq","provider":"Skinhanok","version":"1.0","type":"link"}