{"product_id":"aveda-men-pure-formance-grooming-clay-b002cmls0a","title":"AVEDA Men Pure-Formance Grooming Clay — Strong Pliable Hold, Matte Finish, 2.5 oz","description":"\u003cp\u003eLooking for a hair clay that adds matte texture and a natural-looking finish? AVEDA Men Pure-Formance Grooming Clay delivers strong, pliable hold on short-to-medium hair, with a lightweight feel and no greasy look. It comes in a 2.5 oz size and carries Aveda's signature pure-fume aroma of certified organic spearmint, vetiver and lavender.\u003c\/p\u003e\u003ch2\u003eWhat to look for in a matte hair clay\u003c\/h2\u003e\u003cp\u003eIf you want texture and control without shine, the markers worth checking are finish, hold and how easily the product restyles. This clay is designed around a matte finish, so it adds definition rather than gloss. The hold is strong but remains pliable, which means you can keep shaping your style through the day instead of locking it in place. The formulae is lightweight, so it keeps the focus on texture instead of weight. And because it works on damp or dry hair and can be applied with a comb or your fingers, it fits different styling habits. A 2.5 oz jar stores easily in a gym bag or on the shelf. Aveda is 100% vegan, Leaping Bunny Approved and a Certified B Corp.\u003c\/p\u003e\u003ch2\u003eHow this clay suits short-to-medium hair\u003c\/h2\u003e\u003cp\u003eThis clay is aimed at shorter cuts and mid-length styles where you want definition and control rather than shine. The lightweight formulae lets you build texture and hold while keeping a natural look. Shape it with a comb for a cleaner finish, or with your fingers for something more relaxed — the strong pliable hold keeps the style in place while staying workable.\u003c\/p\u003e\u003ch2\u003eThe scent: spearmint, vetiver and lavender\u003c\/h2\u003e\u003cp\u003eThe fragrance comes from Aveda's signature pure-fume aroma, blending certified organic spearmint, vetiver and lavender. It reads as a rich, spicy-herbaceous scent during application. These botanicals shape the aroma profile rather than the styling action — the hold and matte finish come from the clay format itself. If you prefer a herb-forward styling product over a neutral one, this is the characteristic that stands out.\u003c\/p\u003e\u003ch2\u003eFitting it into your styling routine\u003c\/h2\u003e\u003cp\u003eWarm a small amount between your palms to emulsify the creamy formulae, then work it evenly through damp or dry hair and style as you like. Used this way, it slots into a simple morning routine: warm, apply, shape, and go.\u003c\/p\u003e\u003ch2\u003eIs this clay a good match for your hair?\u003c\/h2\u003e\u003cp\u003eIf strong, pliable hold with a matte finish on short-to-medium hair is what you're after, this clay is aimed at exactly that. It suits anyone who wants texture and control without a greasy or shiny result, and who likes the option of styling with fingers or a comb.\u003c\/p\u003eAttributeDetailProduct typeGrooming clayBrandAVEDAHoldStrong, pliableFinishMatteSize2.5 ozFormula92% naturally derived; creamy, lightweightAromaPure-fume with certified organic spearmint, vetiver and lavenderApplicationDamp or dry hair; comb or fingersVeganYesCertificationsLeaping Bunny Approved; Certified B Corp\u003ch2\u003eCommon questions about this grooming clay\u003c\/h2\u003e\u003ch3\u003eWhich hair types does this grooming clay suit best?\u003c\/h3\u003e\u003cp\u003eIt is made for short-to-medium hair that needs strong, pliable hold and a matte finish, and it works whether you style with a comb or your fingers.\u003c\/p\u003e\u003ch3\u003eHow strong is the hold?\u003c\/h3\u003e\u003cp\u003eIt provides maximum, strong hold with a matte finish, and the formulae stays pliable so you can keep shaping your style.\u003c\/p\u003e\u003ch3\u003eWill it leave my hair looking shiny?\u003c\/h3\u003e\u003cp\u003eNo — the finish is matte. The formulae adds texture and hold without shine.\u003c\/p\u003e\u003ch3\u003eWhat is the best way to apply it?\u003c\/h3\u003e\u003cp\u003eWarm a small amount between your palms to emulsify the creamy formulae, then apply evenly through damp or dry hair and style as desired.\u003c\/p\u003e","brand":"AVEDA","offers":[{"title":"Default Title","offer_id":49314890449079,"sku":null,"price":90.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/2818\/0663\/files\/61x2yW94hRL.jpg?v=1791403017","url":"https:\/\/skinhanok.com\/products\/aveda-men-pure-formance-grooming-clay-b002cmls0a","provider":"Skinhanok","version":"1.0","type":"link"}