{"product_id":"matrix-so-silver-purple-shampoo-blonde-grey-b00fzsb0y2","title":"Matrix So Silver Purple Shampoo for Blonde and Gray Hair","description":"\u003cp\u003eLooking for a purple shampoo that keeps blonde and Gray hair looking cool between salon visits? Matrix So Silver Purple Shampoo is a toning wash built on purple pigment. One lather deposits tone to help tone down the look of yellow and brassy warmth, and it suits colour-treated and natural hair alike.\u003c\/p\u003e\u003ch2\u003eWhy purple pigment helps with yellow warmth\u003c\/h2\u003e\u003cp\u003ePurple sits across from yellow on the colour wheel, which is the whole reason a purple shampoo gets used on blonde, silver and Gray hair. In this Matrix formulae the pigment is deposited as you lather, so the tone lands on the hair rather than simply rinsing away. It is made as a nourishing shampoo rather than a stripped-back toner, and it works whether your blonde is natural or colour-treated. Because the effect is deposit-based, it builds over repeat washes, which means you set the pace: leave it on for five minutes when you want a stronger result, or do a quick lather and rinse for a lighter refresh. Reviewers of toning shampoos in this format tend to watch how hair feels once it dries, so start with a short contact time and adjust.\u003c\/p\u003e\u003ch2\u003eWhere it fits in your wash-day routine\u003c\/h2\u003e\u003cp\u003eWearing suitable gloves, apply to wet hair, lather and rinse, repeating if needed. For the fullest effect, leave it on for five minutes to tone and cleanse before rinsing. The shampoo is the moderate-toning step in the So Silver collection, which also includes a pigmented conditioner, a neutralization mask and a leave-in spray. Pair it with the mask when you want the most toning, or with the conditioner for a gentler touch.\u003c\/p\u003e\u003ch2\u003eWhat the label tells you — and what it doesn't\u003c\/h2\u003eAttributeDetailProduct typeToning purple shampooBrandMatrixHair typeBlonde and Gray hair; colour-treated and naturalKey ingredientPurple pigmentsToning levelModerate toningCollectionSo Silver (shampoo, pigmented conditioner, neutralization mask, leave-in spray)Suggested useWearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maximum benefits, leave on for five minutes.\u003cp\u003eThe bottle size is not stated in the product data, so check the label for the exact volume. No sulfate-free or silicone-free flag is given either, and no fragrance is listed. If those details matter to you, the ingredient list on the packaging is the place to confirm them.\u003c\/p\u003e\u003ch2\u003eHow the So Silver collection levels toning\u003c\/h2\u003e\u003cp\u003eEach step in the range is pitched at a different strength. The shampoo sits in the middle at moderate toning, the pigmented conditioner is the light option, the neutralization mask is the strongest, and the leave-in spray can be built up gradually. That structure lets you decide how cool you want the finish without changing your whole routine.\u003c\/p\u003e\u003ch2\u003eCan I use this on colour-treated hair?\u003c\/h2\u003e\u003cp\u003eYes. Matrix So Silver Purple Shampoo is described as suitable for both colour-treated and natural hair, and it is meant for all blonde and Gray hair. It does not stand in for a colour service, but it can help keep the tone looking fresh between appointments.\u003c\/p\u003e\u003ch2\u003eQuestions about Matrix So Silver Purple Shampoo\u003c\/h2\u003e\u003ch3\u003eWho should be using this shampoo?\u003c\/h3\u003e\u003cp\u003eAnyone with blonde or Gray hair who wants to help reduce the look of brassy, yellow tones. It works on colour-treated and natural hair.\u003c\/p\u003e\u003ch3\u003eDo I need to wear gloves?\u003c\/h3\u003e\u003cp\u003eYes — because the formulae is pigmented, Matrix suggests wearing suitable gloves when you apply it.\u003c\/p\u003e\u003ch3\u003eIs there a fragrance listed for this shampoo?\u003c\/h3\u003e\u003cp\u003eNo. The product data does not specify a fragrance for this shampoo.\u003c\/p\u003e\u003ch3\u003eHow much should I use each time I wash?\u003c\/h3\u003e\u003cp\u003eNo measured amount is given in the data. Apply to wet hair, lather and rinse, repeating if necessary. Keep a bottle in your wash-day rotation for refreshing the look of cool blonde or Gray between salon visits.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":49314837070007,"sku":null,"price":71.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/2818\/0663\/files\/31MFcJdDv6L.jpg?v=1791400773","url":"https:\/\/skinhanok.com\/products\/matrix-so-silver-purple-shampoo-blonde-grey-b00fzsb0y2","provider":"Skinhanok","version":"1.0","type":"link"}