{"product_id":"semi-permanent-hair-colour-105-plum-b01hn7xp2m","title":"IROIRO Premium Natural Semi-Permanent Hair Colour 105 Plum (4 oz)","description":"\u003cp\u003eIroiro semi-permanent hair colour in 105 Plum is a cream dye built on pure coconut oil and 95% natural ingredients, with no peroxide, ammonia, PPD or alcohol. The 4 oz eco-pouch suits anyone refreshing a plum tone, layering colour over a lightened base, or trying something new between salon appointments.\u003c\/p\u003e\u003ch2\u003eChoosing 105 Plum for your starting colour\u003c\/h2\u003e\u003cp\u003eBegin with your starting level, because a semi-permanent cream colour shows differently depending on what is already on your hair. Darker hair takes the plum to a deeper, more muted place; a lighter or pre-lightened base lets more of the plum itself come through. Iroiro advises pre-lightening to Level 10+ when you are working towards Silver, Platinum or Pastel shades, so compare that guidance with your own starting level if you want the clearest version of this tone. The formulae carries no peroxide, ammonia, PPD or alcohol and is made with pure coconut oil plus 95% natural ingredients. It comes in a 4 oz eco-pouch instead of a bottle, shaped so you can squeeze out the last of the colour. Expect a cream texture and a natural yuzu-cranberry scent as you work it through.\u003c\/p\u003e\u003ch2\u003eWhat the 4 oz eco-pouch contains\u003c\/h2\u003e\u003cp\u003eThe listing covers a 4 oz eco-pouch of semi-permanent colour. The data does not say whether a developer, applicator bottle, brush, gloves or after-colour conditioner are in the pack, so read the packaging for the full contents.\u003c\/p\u003e\u003ch2\u003eHow semi-permanent colour handles Gray hair\u003c\/h2\u003e\u003cp\u003eNo Gray-coverage result is stated in the product data for this shade, so none is claimed here. Semi-permanent colour is presented as a gentle, cream-based option, and the listing positions it around vibrant tone rather than Gray coverage.\u003c\/p\u003e\u003ch2\u003eTexture and scent of the cream colour\u003c\/h2\u003e\u003cp\u003eIroiro describes a cream-based texture that goes on easily, with a natural yuzu-cranberry scent instead of a synthetic fragrance. The formulae lists no ammonia, peroxide, PPD or alcohol and includes pure coconut oil.\u003c\/p\u003e\u003ch2\u003eShade matching for semi-permanent colour\u003c\/h2\u003e\u003cp\u003eMatch the shade to your starting level before anything else. A lighter, pre-lightened base shows the plum more clearly, while darker hair keeps it subtler. For Silver, Platinum or Pastel shades, the brand recommends pre-lightening to Level 10+.\u003c\/p\u003e\u003ch2\u003eMatching semi-permanent colour to your natural level\u003c\/h2\u003eAttributeDetailProduct typeSemi-permanent hair colourShade105 PlumFormatCream-based colour in a 4 oz eco-pouchKey ingredientPure coconut oil; 95% natural ingredientsFree fromPeroxide, ammonia, PPD, alcohol, PEGs, parabens, petrol-based chemicals, synthetic preservatives, synthetic fragrancesScentNatural yuzu-cranberryOther sizesAlso available in 8 oz\u003ch2\u003eQuestions about 105 Plum semi-permanent colour\u003c\/h2\u003e\u003ch3\u003eWhat shade is 105 Plum and what undertone does it have?\u003c\/h3\u003e\u003cp\u003eIt is a plum shade in a semi-permanent cream formulae. The data names the shade and the cream format but does not specify an undertone label.\u003c\/p\u003e\u003ch3\u003eIs this a permanent, demi-permanent or semi-permanent colour?\u003c\/h3\u003e\u003cp\u003eIt is a semi-permanent colour.\u003c\/p\u003e\u003ch3\u003eIs the formulae ammonia-free?\u003c\/h3\u003e\u003cp\u003eYes. The listing states the formulae is free from ammonia, along with peroxide, PPD and alcohol.\u003c\/p\u003e\u003ch3\u003eHow much product does the pouch contain?\u003c\/h3\u003e\u003cp\u003eThe pouch holds 4 oz. An 8 oz pouch is also listed.\u003c\/p\u003e\u003cp\u003eIf you are topping up a plum tone between appointments, this pouch fits neatly into a home colour routine.\u003c\/p\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":49314330804407,"sku":null,"price":49.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/2818\/0663\/files\/61ikB800rGL.jpg?v=1791394327","url":"https:\/\/skinhanok.com\/products\/semi-permanent-hair-colour-105-plum-b01hn7xp2m","provider":"Skinhanok","version":"1.0","type":"link"}