
Is it right for my hair?
- Made forHair Color Developer
- Fragrance-freeNot stated
- BrandClairol Professional
Is it right for my hair?
Check the hair type and the concern named in the description, such as dry ends, colour-treated hair or an oily scalp, and compare it with how your hair behaves between washes. If you are unsure, start with the smallest size listed.
Is it fragrance-free?
The product information does not say it is fragrance-free, so check the ingredient list for parfum or fragrance if scent bothers your skin.
Is Clairol Professional Pure White 20 Volume Hair Developer available in the US?
Yes, it is in stock and ships free to US addresses, usually within 7–14 business days after 1–3 days of preparation.
How should I compare this with similar products before I order?
Compare the size, the key ingredients, the skin or hair type it is made for and the price per fluid ounce, which the Compare tool on the home page and category pages lines up for you.
Where can I find the delivery and returns information for this order?
Delivery is free on every US order, and unopened items in their original packaging can be returned within 30 days under the refund policy.
About this product
Looking for a 20 volume developer that mixes like a creme instead of a watery liquid? Clairol Professional Pure White 20 Volume Hair Developer is a creme developer intended for permanent colour, and it suits either a bowl-and-brush set-up or a bottle. Twenty volume is the normal-lift strength in this range, sitting above the gentle 10 volume and below the extra lift of 30 volume, so it fits a broad spread of permanent colour steps. It is aimed at at-home colourists and salon-adjacent shoppers who want a developer that stirs in evenly and stays where it is placed.
Volume guide: where 20 volume sits in the Pure White range
Picture the three strengths as steps on one scale. Ten volume is the gentlest option, 20 volume covers the everyday middle, and 30 volume delivers the most lift in this range. That middle position is why 20 volume is so often the bottle reached for when a permanent colour needs a standard amount of lift rather than the smallest or the largest change. Because the label reads Pure White 20 Volume, the strength is easy to confirm before you start mixing, which helps if you keep more than one developer on the shelf.
Mixing and application with this developer
No mixing ratio appears in the product information, so work from the ratio printed on your colour packaging and on the developer bottle itself. In practice: measure the colour first, add developer to the stated ratio, then stir until the mixture looks uniform. The creme texture keeps that step simple whether you are working in a bowl or a bottle.
How the creme texture behaves during a colour service
Texture is what most people notice first. This developer is creme rather than watery, so it holds together as you stir it into permanent colour, making it easier to judge whether everything is fully combined before you begin. That same body means it works with either method named in the product information: bowl and brush, or bottle. A bowl-and-brush set-up gives more control at the roots and along part lines, while a bottle is handy for quick, even saturation through longer lengths. Either way, the creme consistency keeps the mixture where you place it rather than running down the neck or past the hairline. If you are accustomed to thinner liquids, expect a slightly heavier mix that stays workable through a normal application window.
Pairing this developer with permanent colour
This product is made for use with permanent colours. It is not positioned as a lightener or a toner, so the pairing to plan for is a permanent colour formulae. The creme consistency helps colour and developer blend into an even mixture, which supports a consistent finished look from root to end.
Facts at a glance
AttributeDetailBrandClairol ProfessionalProductPure White Hair DeveloperVolume20 volume (normal lift)FormatCreme consistencyIntended useDesigned for use with permanent coloursApplicationBowl and brush, or bottleRange strengths10 volume gentle lift, 20 volume normal lift, 30 volume extra liftCommon questions about 20 volume developer
Which volume is this bottle, and what should I pair it with?
It is a 20 volume developer, which the product information describes as the normal-lift strength, and it is designed for use with permanent colours.
Is it a creme or a clear liquid?
The consistency is creme, which the product information notes as ideal for bowl-and-brush or bottle application.
How does 20 volume stack up against 10 and 30 volume?
The range is set out as 10 volume for gentle lift, 20 volume for normal lift and 30 volume for extra lift. This bottle is the 20 volume option.
Does it list ammonia or parabens?
The product information supplied does not say whether this developer contains ammonia or parabens. Check the bottle label for the full ingredient listing.
Worth keeping a bottle on the shelf so the strength you need is ready when you mix your next permanent colour step.
| Brand | Clairol Professional |
|---|---|
| Type | Hair Color Developer |
| Category | Haircare |
| Delivery | Free on every US order, usually arriving within 7–14 business days |
| Returns | 30 days on unopened items |
| Subscribe and save | Available on this product |
Delivery and tracking
Standard delivery is free on every order to a US address, and orders are prepared within 1–3 business days before they are handed to the carrier. Delivery usually takes 7–14 business days, and the tracking link arrives by email as soon as the parcel ships.
Returns and refunds
Unopened items in their original packaging can be returned within 30 days of delivery, and refunds go back to the original payment method. Write to support@skinhanok.com before you send anything, and read the refund policy for the full terms.
How Subscribe and save works
Choose Subscribe and save above the add to cart button, pick how often you want the product delivered, and the lower price applies to every delivery, starting with the first one.
Multi-buy discount
Buying two or more of the same product lowers the price of each unit, with 10% off two, 15% off three and 25% off four, and the cart shows the reduced total before checkout.
Ingredients and packaging
Formulas and packaging can change between batches, so the ingredient list printed on the product you receive is the one to follow. If you have a skin condition or an allergy, ask a dermatologist before you start using something new.



