Clairol Professional Crème Permanente 20 Volume Hair Developer

Looking for a 20 volume developer that stays put while you work? Clairol Professional Crème Permanente is a cream developer made for permanent hair colour, with a thicker consistency that suits bowl-and-brush application. It is the mix-in step for anyone coloring at home or restocking a salon station, and it pairs with the brand's permanent colour and conditioning system.

Bottle size and what ships with the developer

The product data does not give a bottle size in mL or fl oz, and no mixing bottle, applicator, brush or bowl is listed as included. The bullet points describe applying straight from the bottle and working the colour in with a bowl and brush, which tells you how the developer is used rather than what comes in the box. Check the packaging or the retailer listing for the bottle volume and for any tools that ship alongside it.

Working the crème through the hair

The supplied directions are simple: apply directly to hair from the bottle, then rub the colour through the hair while keeping it off the scalp itself. A thicker crème is what allows that approach, since it clings to the section you place it on instead of running down the strand. If you prefer to measure into a bowl and paint the colour on with a brush, the viscosity is built for that method too. No mixing ratio or development time appears in the data, so follow the instructions printed on your colour product and its packaging.

20 volume and permanent colour: how they fit together

This bottle is a 20 volume developer, and the label ties it to permanent hair colour rather than to a toner. Clairol Professional describes the wider range as a permanent hair colour and conditioning system formulated to provide long-lasting colour. The developer is the component that carries and activates the colour, so it is matched to the colour product you are mixing rather than picked on its own. If your colour instructions call for a different volume, this bottle will not fill in for it.

What separates this developer from other strengths

Developer strength is measured in volume, and each strength is meant for a different job. This listing covers the 20 volume option only, and the product information does not describe the other strengths in the range or what each one does, so there is nothing here to compare against. Your colour manufacturer's instructions remain the reliable guide to which volume your chosen shade needs.

Where the difference shows up in use

Within its own strength, what stands out here is consistency. Clairol Professional describes superior viscosity for optimal bowl and brush application, which is a texture difference rather than a strength difference. A thicker crème is easier to control on a brush and less likely to drip while you section the hair, which matters most on longer hair and on any application where you are working slowly.

Questions about this 20 volume developer

What format is this developer — cream or clear liquid?

It is a crème. Both the product name and the description use the word crème, and the viscosity is described as superior for bowl and brush application.

Is it sold for salon professionals or for at-home coloring?

The product data does not state whether it is intended for professional or at-home use. It is sold under the Clairol Professional brand name.

Are tools such as a mixing bottle or applicator included?

No included accessories are listed in the supplied information. It mentions applying directly from the bottle and using a bowl and brush, but does not say whether tools are included.

Which colour types is this developer made for?

The listing ties it to permanent hair colour and to the brand's permanent hair colour and conditioning system. No other colour type is named in the data.

If you already colour at home with a permanent shade, this is the step that comes out of the bowl before the colour goes on.