e.l.f. Wow Brow Gel, Wax-Gel Hybrid Volumizing Brow Gel, Brunette

Looking for a tinted brow gel that shapes and defines the look of brows in one pass? e.l.f. Wow Brow Gel in Brunette is a wax-gel hybrid that brushes colour through the brow and holds hairs where you place them. Kaolin clay and hair-like fibres are built into the formulae, so a single sweep leaves brows looking fuller and more defined. It works on its own or layered over pencil or powder.

How the wax-gel hybrid texture behaves

This is neither a stiff wax nor a watery gel but something in between, which is what makes it easy to brush through. The tinted gel carries kaolin clay and hair-like fibres that cling to brow hairs, so the colour reads as a natural brow shade rather than a drawn line. Work the wand in upward strokes and the hairs settle in the direction you set them. Brunette is the shade offered here. Because the texture stays workable, you can add a second or third pass without the formulae going tacky or flaking.

Choosing a brow gel for brows that look thin or gappy

When brows look sparse or have bare patches, a tinted gel with fibres is the practical choice: the fibres add visual bulk while the tint fills in the look of the brow. e.l.f. Wow Brow Gel pairs a wax-gel hybrid base with kaolin clay and hair-like fibres for exactly that job. It is made to create a voluminous, fuller-looking brow and to lock hairs in place, so fine or sparse brows pick up shape and definition quickly.

Building from a natural look to full definition

Begin at the inner corner and follow the arch with upward strokes. On a lighter make-up day, one pass of the Brunette gel worn alone gives a groomed, natural-looking finish. To build up, keep adding strokes through the body and tail of the brow, since the formulae layers rather than setting hard. Want more drama? Use it as a topcoat over your favorite eyebrow pencil or brow powder, letting the tinted gel set the shape you have drawn.

What matters in a brow gel of this type

Three things: hold, tint and how the formulae layers. A wax-gel hybrid is picked for hold that keeps brow hairs in place through your look. The tint should match your brow colour, which is why the shade matters, and Brunette is the option here. Layering counts too, because a gel you can wear alone and over pencil or powder covers both light and full make-up days. e.l.f. Wow Brow Gel is vegan and cruelty-free.

Common questions about e.l.f. Wow Brow Gel

Is this brow gel vegan, and is it cruelty-free in Canada?

Yes to both. e.l.f. states the product is vegan, and the brand holds double cruelty-free certification from Leaping Bunny and PETA.

Which shade is it, and what does it look like on?

Brunette. The tinted gel brushes through the brow for a naturally filled-in look, and it layers over brow pencil or powder when you want sharper definition.

Do I need a pencil underneath, or can I skip it?

Either way works. Wear the gel alone on lighter make-up days, or as a topcoat over your favorite eyebrow pencil or brow powder for a fuller, higher-drama result.

What is the best way to apply it?

Start at the inner corner and follow the arch, working in upward strokes. Add more strokes through the brow until you reach the volume you want.

Keep it in the brow step of your everyday make-up routine, whether that is a quick swipe before heading out or a final set over pencil.