ATTITUDE Moisturizing Shampoo for Dry & Damaged Hair, 946 ml (32 fl oz)

The moisturizing shampoo for dry, damaged hair from ATTITUDE is a plant-based cleanser that lathers quickly and rinses cleanly, built around grapeseed oil and olive leaf extract. This 946 ml (32 fl oz) bottle suits hair that feels dry or weakened and wants a softer, smoother look after washing, with watercress and Indian cress rounding out the blend.

How much shampoo to use per wash

Because this formulae lathers fast, begin with a small amount and add more only if your hair is long or carrying a lot of styling product. Work it through wet hair, massage the scalp, then rinse well. A little goes a long way, which helps a large bottle last.

Is this shampoo sulfate-free?

It is free from SLES, parabens, methylisothiazolinone (MIT), formaldehyde releasers, phthalates, petrolatum and artificial dyes. It is not described as completely sulfate-free in the product information, so read the label if that is your deciding factor. It also carries EWG Verified status, meaning it was independently reviewed against the Environmental Working Group's health criteria.

What to expect from a 946 ml bottle

A 946 ml (32 fl oz) bottle is a generous size for daily or near-daily washing, and the simple pour format is easy to control in the shower. The bottle is made of easily recyclable HDPE #2 and is designed to be refilled from the brand's bulk refill format rather than replaced each time, which is worth knowing if you would rather keep packaging out of the bin. The formulae is 97% naturally-derived under ISO 16128 and preserved with food-grade sodium benzoate and potassium sorbate.

Rich-lather shampoo for dry, weakened hair

The texture is a smooth liquid that lathers quickly and rinses without a heavy feel, leaving hair feeling soft and looking healthier. It is 100% vegan, never tested on animals and dermatologically tested, with a pear and amber scent that lingers lightly after rinsing.

Who is this shampoo for?

It suits dry, weakened hair that needs moisture at the surface and a gentler wash overall. If your scalp feels tight or your ends look dull, this is the kind of formulae to reach for. If your hair is fine and tends to be weighed down, use a small amount and focus on the scalp.

Where this shampoo fits in a dry, damaged hair routine

If your lengths feel dry or weakened, this formulae covers the step where you cleanse and moisturise in one go. Grapeseed oil moisturizes the hair surface, while olive leaf extract soothes the scalp, so the wash is as much about comfort as cleaning. The pear and amber fragrance brings nectarine and ginger notes, which keeps the shower step pleasant rather than clinical. Because it is a plant-based formulae with a rich lather, it rinses without leaving a heavy feel, which suits hair you plan to condition or style afterward. Use it as your regular wash, then follow with your usual conditioner or leave-in on the ends if your hair tends to tangle.

AttributeDetailProduct typeMoisturizing shampooSize946 ml (32 fl oz)Key ingredientsGrapeseed oil, olive leaf extract, watercress, Indian cressHair typeDry, damaged hairTexturePlant-based liquid with rich latherScentPear and amber with nectarine and gingerFree fromParabens, MIT, formaldehyde releasers, phthalates, SLES, petrolatum, artificial dyesCertificationEWG VerifiedFormula origin97% naturally-derived under ISO 16128VeganYes, 100% vegan and cruelty-freePackagingRecyclable HDPE #2 bottle, refillable from bulk format

Questions about this moisturizing shampoo

Will this shampoo work for dry, damaged hair?

Yes, it is made for dry, weakened hair. Grapeseed oil moisturizes the hair surface and olive leaf extract soothes the scalp, so it is aimed at hair that feels dry and wants a softer, smoother finish.

Does this shampoo contain sulfates?

It is free from SLES, and also free from parabens, MIT, formaldehyde releasers, phthalates, petrolatum and artificial dyes. It is not described as completely sulfate-free in the product information, so check the label if that is your deciding factor.

What does this shampoo smell like?

It has a pear and amber fragrance with lively notes of nectarine and ginger, described as naturally comforting and revitalizing.

How much should I use per wash?

Start with a small amount, since the formulae lathers quickly. Massage it through wet hair and the scalp, then rinse thoroughly and add a little more only if your hair is long or heavily coated.